3 social media myths that churches still believe.

Let's waste no time at all:

MYTH #1:

"Spending time creating social media content is a waste. Who cares if someone across the country sees our pastor preaching? How does that help our local church?"

FACT #1:

The local church plays a vital role in sharing The Good News to the ends of the earth. Discovery algorithms on social let you do that for free. Moreover, discovery algorithms have begun integrating geolocation. This means that your content gets distributed more to the geographical area you're in.

Consider this church:

They started publishing SocialSermons

The Good News gets shared
And folks are now stopping the pastor in the neighborhood because they recognize him from the videos they're seeing on social.

MYTH #2:

"Social media is a waste of resources. Sure, it might reach people. But it won't affect giving."

FACT #2:

I applaud you for saying the quiet part out loud. Every pastor managing a budget has had this thought. Below is an email from a church that started YouTube from scratch in 2019. Today they have more than 100K subscribers. How did that affect giving?

In 2021, this church experienced financial growth even in the heart of the pandemic. Why? Because the online audience they had built not only represented some of their most faithful volunteers - but also givers.

MYTH #3:

"These numbers don't mean anything. Views. Followers. Likes. It's all vanity metrics."

FACT #3:

Every view, like, and follower represents a real person on the other side of the screen. And you never know how just one post can impact someone's destiny.

Here's a church we work with at SocialSermons. They sent me a DM they received.

A man was scrolling through Facebook. He saw this church's SocialSermon. That lead him to listen to the full message on his lunch. And then recommitting himself to following Jesus.

Social media IS a ministry. It's not just a vehicle to PROMOTE ministry.

Happy posting,

Brady Shearer
Creator of Pro Church Tools