Hero photograph
We're calling it PDF is dead. 
 
Photo by Tom at Hail

The death of the PDF newsletter!

CES —

Did you know that on average 70% of your school community is reading your newsletter on a smartphone?

It's all Smart Phone 📲

If we look at the stats from the hundreds of schools that use Hail to create newsletters we are seeing an amazing statistic.  On average the use of a Smart Device (phone, tablet) to read a newsletter is now around 70%.  

Merrin School December Newsletter Stats.  — Image by: Stuart Dillon-Roberts


Its more important than ever to make sure your school community can read your newsletter.  With 70% using a smartphone its time to ditch PDF!

PDF has done its time. 

The PDF was designed to be a digital 'page' that was locked down for printing.  Perfect for those legal documents etc but not for a school newsletter. It did serve its purpose but it is well a truly a thing of the past.  

Why?

A PDF newsletter is frustrating enough on a desktop computer, but the reading experience is so bad on mobile that people simply are not bothering to even try. We've all been there, squinting into a 4-inch screen, trying to read and navigate a school newsletter, white paper or restaurant menu that has been created as a PDF.  

If your readers are having to pinch and scan then you've already lost them.

Check out this stat:  

"Over 71% of subscribers delete emails that don’t look good on their phones!  
BlueHornet

Plus there are so many design limitations with PDF:  you can't add video, or heaps of images and make changes without the need to re-publish it.  We've all been there, you create a school newsletter, PDF it and then release there is a mistake in it.  Sigh

So, I am calling this, PDF is dead!

Luckily there is a better way.  Hail has this covered.

Did you know:

  • In Hail, we guarantee that ALL hail newsletters/notices will work on every smartphone 
  • You can share the newsletter to your student management system contracts, social media, and website with a click.
  • You can update a newsletter (to fix that mistake) even after it has been published.  
  • Easy as.  

Our mission is to help you ditch PDF and move to beautiful hail newsletters.  To help you on your way we do free training and set-up.  ❤   

Contact us:  support@hail.to