The death of the PDF newsletter!
Did you know that on average 70% of your school community is reading your newsletter on a smartphone?
It's all Smart Phone 📲
If we look at the stats from the hundreds of schools that use Hail to create newsletters we are seeing an amazing statistic. On average the use of a Smart Device (phone, tablet) to read a newsletter is now around 70%.
Its more important than ever to make sure your school community can read your newsletter. With 70% using a smartphone its time to ditch PDF!
PDF has done its time.
The PDF was designed to be a digital 'page' that was locked down for printing. Perfect for those legal documents etc but not for a school newsletter. It did serve its purpose but it is well a truly a thing of the past.
Why?
A PDF newsletter is frustrating enough on a desktop computer, but the reading experience is so bad on mobile that people simply are not bothering to even try. We've all been there, squinting into a 4-inch screen, trying to read and navigate a school newsletter, white paper or restaurant menu that has been created as a PDF.
If your readers are having to pinch and scan then you've already lost them.
Check out this stat:
"Over 71% of subscribers delete emails that don’t look good on their phones!
— BlueHornet
Plus there are so many design limitations with PDF: you can't add video, or heaps of images and make changes without the need to re-publish it. We've all been there, you create a school newsletter, PDF it and then release there is a mistake in it. Sigh
So, I am calling this, PDF is dead!
Luckily there is a better way. Hail has this covered.
Did you know:
- In Hail, we guarantee that ALL hail newsletters/notices will work on every smartphone
- You can share the newsletter to your student management system contracts, social media, and website with a click.
- You can update a newsletter (to fix that mistake) even after it has been published.
- Easy as.
Our mission is to help you ditch PDF and move to beautiful hail newsletters. To help you on your way we do free training and set-up. ❤
Contact us: support@hail.to