IP is often the most valuable asset listed on a business’s balance sheet, so it’s wise to secure your IP just as you would any of your physical assets.

According to the New Zealand Intellectual Property Office, “IP includes a diverse range of commercially valuable assets including patents for new inventions, trade marks for marketing goods and services and a copyright works like photographs, prototype drawings, literature and music.” As world markets become increasing competitive, protecting your intellectual property is essential.

IP is often the most valuable asset listed on a business’s balance sheet, so it’s wise to secure your IP just as you would any of your physical assets.

Take a look on the Intellectual Property Office website, research what IP assets your competitors may own, and look into registering your own assets.

If you’d like to find out more about IP protection, trade marks, patents and copyrights the NZ Business website provides a good checklist and advice on safeguarding your best ideas, unique designs and innovative inventions.