At Hail, we’re embracing AI to help make content creation faster, easier, and more inspiring, but we also know that privacy, safety and protection are critical.

That’s why we’ve taken a transparent, responsible approach to how we use AI.

We call it Responsible AI.

Whether you use Hail Assist to write articles, translate text into different languages, add our AI Chatbot to your website, or use Hail Image Privacy to help protect people in images, we’ve put privacy first.

👉️ We put your data protection first

Hail Assist
When you use Hail Assist, we don’t train the AI model on your data. Your information stays private and isn’t shared with other users or used to improve AI models.

Our AI Chatbot
The same applies to our AI Chatbot, what’s asked stays private. The chatbot only scans the content you’ve made available in your Hail-powered site or publication. It does not crawl the internet or scan content outside your Hail site. A trusted AI chatbot.

Hail Image Privacy

Hail Image Privacy has been developed to help schools and organisations protect people in images before content is shared. It can help organisations apply privacy rules, hide selected people, reduce exposure on social media, and review where images have appeared when privacy, consent or safety needs change.

Where image matching is used, it is designed for a specific privacy or safety purpose. It does not identify unknown people, does not match people across different organisations, does not infer sensitive attributes, and does not use biometric information to train AI models.

👉️You’re always in control

Hail Assist and the AI Chatbot are entirely optional. With Hail Assist, you choose when to use it, review all changes, and edit everything before publishing. AI suggestions are just that: suggestions.

The AI Chatbot can be enabled on the websites or publications you choose. It only uses the Hail content you have made available.

Hail Image Privacy is also optional. Organisations choose which privacy rules to enable, who is authorised to manage them, and what action to take after reviewing possible image matches. Human review remains important — Hail supports decision-making, but organisations stay in control.

👉️You own your content

Anything created with Hail Assist is still your content. Using AI does not change ownership or rights.

The same applies to content managed through Hail Image Privacy. Your organisation’s content remains your organisation’s content. Hail provides tools to help manage privacy and safety, but you decide how your content is created, published and managed.

We promote good practice 😉

We’ve created simple guidelines to help you use AI responsibly, including:

• reviewing AI output for accuracy and bias

• avoiding sensitive personal information in AI prompts

• staying true to your organisation’s tone and values

• checking important content before publishing

• using image privacy tools for legitimate privacy, consent, safety or protection purposes

• reviewing possible image matches before taking action

➡️ Check out our AI Best Practice Guide

👉 AI for Good

We believe AI can be a powerful tool for schools and organisations when it is used transparently, ethically and securely.

Our AI for Good work focuses on practical ways technology can support privacy, safety and better communication. Hail Image Privacy is part of that work, helping organisations continue to share positive stories while reducing the risk that people in images are exposed, copied, misused or identified when they should be protected.

Yep, we actually mean this: we take AI and privacy seriously

Hail has been recognised through Safer Technologies for Schools assessment, and we continue to build our AI tools around privacy, transparency, security and user control. With Hail, you can be confident that your content is protected, your privacy is respected, and your organisation stays in control.

Got questions?

We love talking about AI, privacy and safer communications, feel free to get in touch.

Stuart Dillon-Roberts

Hail, Founder, CEO