Artificial Intelligence vs Intelligent Content 

We are entering a new phase of content creation and curation and are moving beyond an era that demands handcrafted, static home pages and into an era of intelligent content. 

Intelligent content is content that works for you now and in the future. There is a lot of buzz around right now to do with designing and building websites based on artificial intelligence. The Grid is one such incredibly awesome company that is centred around website creation based on AI. The advances in technology are astounding! And while AI is busy helping to design websites, we believe IC is where it's at when it comes to actual content.

Intelligent content is how we structure and manage content, so that it becomes a strategic, future proofed asset working for us long after we hit publish. 

Intelligent content means the content taxonomy is smart enough to curate your website for you. Wordpress and Squarespace are website builders that are a great way to create a web presence, but require at least a basic level of technical knowledge. Hail builds a website around the content that you create within its central hub... the more content you add, the richer your website becomes... at the touch of a button...so you can get back to creating awesome content and not wasting your time on creating and re-creating your site. 

Intelligent content means a smart and auto adaptive layout. No matter where you publish. Create once and publish to anywhere without reformatting. Hail uses clever technology to ensure your content is easily formatted without you having to lift a finger. Furthermore, your content is  beautifully adaptable to multiple devices which means your content continues to look great on any device. Hail goes one step further and ensures that no matter which platform you choose to publish your content on, it will retain its optimal formatting and still look stunning.

Intelligent content means your content will live on beyond the platform or device it was originally created for. Hail's clever software ensures that you create once with the knowledge that your content will forever have a place no matter which device your audience chooses to view it on. Making app specific development obsolete.

Intelligent content is about making sure your content travels well and looks and functions how you originally intended. Hail automatically crops images using super smart face detection which means that no matter where your images go, they will still remain as you intended, with the main subject the focal point. Hail also use automated color schemes to cleverly match your brands requirements and to automatically match webpage design with your content. That's smart!  

Intelligent content contains rich metadata that helps to organize, categorize and archive your information for future use. Content that has meaningful and thorough background data is more often picked up in internet searches. Tag-based taxonomy creates rich connections between articles and helps to serve up relevant content to your audiences. Every piece you create with Hail contains important metadata that adds future value to your content, turning it into a valuable asset. 

Intelligent content means that while you're creating content, we're looking out for "future you" :) future-proofing your content, and enabling it to go anywhere on any device. 

In 1996 Steve Jobs  talked of the "promise of the web" ... where he spoke of a future where any individual could put up a website, given time and effort... that was as good as any large company's. Hail believes everyone deserves to have their stories told and by using intelligent content to create, curate and communicate the stories that matter most to you too can have a web presence that is enviable for all the right reasons.

Hero photo by Peyri Herrera.