Content Stategy

15 Articles

New Hail Feature: Stats 📊

Tom BarnettSeptember 29, 2017

The hits keep on coming! Hail labs have been on a roll lately with lots of great new innovations being shipped. This month we literally are counting hits with our brand new statistics feature. Read More

How to Get The Most Out of Social Platforms Without Building Your House on Rented Land

Tom BarnettApril 14, 2016

Social media platforms are amazing distribution channels that can drive serious engagement for your content, but when are you giving them too much? Read More

Digital Yearbooks Go Further

Tom BarnettNovember 8, 2016

The longer you use Hail the better it gets! If your team's been creating and sharing stories with Hail during the year you'll now have a nice archive of everything that’s happened this year — ready to be published as an incredible digital yearbook in no time. Read More

The Story of Content

Hailey BirdApril 27, 2016

The Content Marketing Institute has created this fascinating documentary about the history and recent resurgence of content marketing. Read More

Artificial Intelligence vs Intelligent Content 

Lou Donnelly-DaveyAugust 10, 2015

It's not just about designing and creating your website based on artificial intelligence (AI). It's also about basing what makes up your website around intelligent content (IC).  Read More

Content is King, but only when published everywhere

Tom BarnettApril 2, 2015

Content is your biggest differentiator and asset. As web technologies continue to become more and more accessible and commoditized it’s your unique content that stands you apart from the rest. Read More

Hail's new blog connections

Tom BarnettNovember 9, 2014

Hail now integrates with the big three platforms of the blogging world — Tumblr, Blogger and Wordpress.  Read More

Case Study: Logan Park — Hail School

Tom BarnettOctober 17, 2014

As an early adopter of Hail, Logan Park have seen engagement from families, students and the community skyrocket — all while saving time, money and the environment. Read More

Case Study: Firebrand hails marketing wins

Tom BarnettOctober 7, 2014

As one of the first web, design and marketing agencies to use Hail, Firebrand are excited to be at the forefront of a new way of creating, curating and publishing content.   Read More

Get notified

Tom BarnettSeptember 23, 2014

You asked for it and we listened — in-app and email notifications have just landed. Read More

Brand new publishing flow and connections for all users

Tom BarnettSeptember 21, 2014

We recently released an updated flow for creating, reviewing and publishing content in Hail, alongside third-party connections to publish to. Read More

The newsletter reimagined for the digital age

Hail TeamDecember 3, 2023

Publish your content in a completely new way. Ideal for weekly, monthly and short-term periodicals, the Newsletter style is perfect for scannable content with prominent notices. Read More

Getting started with Hail: Tags

Tom BarnettJuly 27, 2014

Tags have a very important dual purpose; they organise your content within Hail and categorise your content in published formats. Read More

Getting started with Hail: Articles & Status

Tom BarnettJuly 26, 2014

Learn all about creating Drafts, Readying for feedback and Publishing articles online. Read More

Demystifying content strategy

Tom BarnettJuly 19, 2014

A 'Content Strategist' is a fancy job description for someone who plans, curates and publishes content for a business or organization, and most likely does a little writing themselves. Read More