A Content Revolution

Demystifying content strategy

Hail

How we consume content is changing. As mobile devices become ever-present, audiences increasingly demand content be accessible across multiple channels, 24/7.

Creating and designing content with a single platform in mind is no longer enough.

Hail empowers your content to become adaptable, ready to be published and shared in multiple online formats from blogs, social media and emails to beautiful, responsive online publications.

  1. Demystifying content strategy

    A 'Content Strategist' is a fancy job description for someone who plans, curates and publishes content for a business or organization, ... Read more…

  2. The death of the PDF newsletter

    Did you know that worldwide over 50% of emails are now opened on mobile devices? It's a simple little data point that has far reaching ... Read more…

  3. Case Study: Logan Park — Hail School

    As an early adopter of Hail, Logan Park have seen engagement from families, students and the community skyrocket — all while saving ... Read more…

  4. Getting started with Hail: Photos & Illustrations

    When it comes to content marketing, imagery is key and a great hero shot or drawing can be the difference between clicks or skips. Read more…

  5. Content marketing in plain language

    If this was a typical content marketing article it would be titled something like "17 Top Content Marketing Secrets For Guaranteed ... Read more…

  6. Getting started with Hail: Tags

    Tags have a very important dual purpose; they organise your content within Hail and categorise your content in published formats. Read more…

  7. Getting started with Hail: Articles & Status

    Learn all about creating Drafts, Readying for feedback and Publishing articles online. Read more…

  8. Metadata is the new art direction

    As our content creation tools get smarter they can take on more and more of the manual tasks, letting us concentrate on the hardest ... Read more…

  9. Setting your content free by embracing content APIs

    Structured content APIs are fundamental to flexible and future-proofed content. But what are they, and how do they work? Read more…

  10. Fridge-friendly content creation

    Thanks to the increasingly ubiquitous and affordable range of internet capable devices our content has never been so instantly ... Read more…