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Photo by Lex Davis

Pinto - Family Entrepreneur

Lex Davis —

Pinto has designed an advertising logo to help boost sales in his family business.

As part of his learning in the Design and Make korowai, Pinto has followed a design process: prototyping, consulting stakeholders and finally, a drafting and creation process to make a brand and logo for a product for his family's business. His father has launched a new coconut ice cream product that he is selling out of his restaurant business. To help improve sales and apply his learning to a real-life context, Pinto has created a fantastic logo - one that shows his talent as a digital illustrator and a keen entrepreneur.  Delicious and exciting times ahead for Pinto and his family ice cream brand!