Hero photograph
Dr Mike Joy was our freshwater festival guest in 2019 - here having a conversation on our freshwater quality in New Zealand.
Photo by Izumi Schmidt Uchida

'Artifishal' Reviewed by Dr Mike Joy

Wild Dunedin —

'Artifishal' is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. The film is based on northern hemisphere wild salmon's slide toward extinction. We have similiar threats in New Zealand so we have asked both freshwater ecologist Dr Mike Joy and filmmaker Neil Harraway to review this film.

"A beautiful film. It gives a great insight into a failed human intervention in a natural system to try and alleviate previous harm caused by humans. It shows clearly the folly of taxpayer funded attempts to support non-native fisheries in the name of tourism. Fish farming is also highlighted as another failed human intervention. Some great lessons here for New Zealand and a great watch. " Dr Mike Joy 

To watch the film just click on the arrow in the image below: 

Artifishal Full Film | The Fight to Save Wild Salmon Patagonia

Neil Harraway worked in factual TV for 40 years as a film-maker, production executive and jury member on several documentary festivals, so we also asked Neil for his comments,

"Made with patronage from Patagonia, it features Patagonia founder Yvon Chouinard who says this issue is a reflection of what we're doing to the planet.....controlling nature rather than working with nature.
The end carries hope but also a warning.
Critically speaking, the film is a bit repetitive with too many people saying similar things.
And be warned that somewhere along the Youtube road, terrible sub-titles have been put on by a confused robot - so "salmon" once becomes "Sam and I" - with many other annoying / amusing mistakes.
But it's well worth 80 minutes of your lockdown to
immerse yourself in thinking about how we might let natural systems repair themselves.
And worth another 80 minutes re-watching it just for the sub-title howlers....." Neil Harraway

This is a message from the film producers Patagonia:

"Thanks for watching our film, and for your comments -- our primary goal with the film was to shine a spotlight on these issues, to spark dialogue and encourage changes in the way we think about river and fish conservation and fishery management. The common ground we all seem to share is a love of rivers and an interest in seeing wild fish return in greater abundance. Patagonia has been working to protect wild rivers and wild fish for over 40 years. We were founded by an avid fly fisherman – and we’re proud of all our connections to the fish world, which range from our fly fishing and salmon product lines, to the over $20 million in grants we’ve given to local groups working on these issues in communities around the world. To that end, whatever your point of view, we hope you visit Patagonia Action Works, to learn more about and support groups working to protect wild rivers and wild fish - https://www.patagonia.com/actionworks... "