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Pre-show crowd at the student fashion show
Photo by Connor Hall

"I did iD"

Lesley Brook —

Teams of students from several different study areas supported this year's iD Fashion Week.

A team of four Fashion students worked as interns for the iD International Emerging Designer Awards. The Awards were held in Dunedin on 19 June, with 42 finalists from 16 different countries. Their internship includes graphic design work and co-ordinating designers and models. The students welcomed the opportunity to contribute to such a prestigious event and to see behind the scenes, and iD Fashion Week chairwoman Dr Margo Barton valued their involvement:

"iD would not be able to run without their contribution."

The Awards night was preceded on 18 June by a show of work by 27 Otago Polytechnic fashion students, called “The Awakening of Future Disruptors”. Culinary arts students provided catering for the student show and communication design students helped with branding, while beauty and hairdressing students looked after the models. Eight Applied Management students organised this event, including digital marketing, ticketing and sales, health and safety, budgetary constraints, sponsors and deadlines. Seeing the 'Fashion Fwd >> Disruption through Design’ exhibition at Otago Museum informed their thinking about mood. One of these students, Caitlin Kelly says:

"We have ended up going for an approach that is more of a central stage than a long runway and the models will enter and exit through the crowd at the Sargood Centre.”

Both shows were sold out.