by Lesley Brook

Bold and bright

Communications Design student Charlotte Burt reflects on her final year project.

As a designer, Charlotte believes design is all about effective communication and solving real world problems that help our planet and people. She is inspired by nature, bold typography and bright colour palettes.

Charlotte was pleased that she was able to utilise these values during her major project by working with an Ōtepoti-based association with similar philosophies. The Organic Traders Association is a community-based group of organic growers and retailers who required a new brand identity, as well as a website design and business merchandise.

Charlotte says:

This awesome opportunity allowed me to apply the various skills I have learnt throughout my studies at the Otago Polytechnic.

Clinton Chambers is the Chair of the Organic Traders Association and  engaged Charlotte to conduct this project for the Association:

I am rapt with what she came up with and I think she captured the essence of our association very successfully.