Fundraising Help: Applications are OPEN for the Generosity Generator 2023

What’s involved

The Generosity Generator teaches you everything you need to know to create and publicise a successful crowdfunding campaign, so you can add it to your fundraising mix. These are skills that you’ll be able to use well into the future, strengthening your long-term fundraising strategy and ultimately making your charity more financially resilient.

The programme consists of:

• A welcome session and 4 live online training workshops via Zoom
• Tailored professional resources and templates
• One 30 minute 1:1 advice clinic
• Ongoing support from TFN and Givealittle to plan and prepare your crowdfunding campaign
• Planning, creating and running a 12 day crowdfunding campaign on Givealittle
• Optional drop-in sessions to ask questions and brainstorm ideas with us and other participating charities
• Optional post-campaign call to go through the successes and learnings for future campaigns.

Key Outcomes

• An understanding of online fundraising and how it can be used to raise funds, nurture donor relationships and increase awareness of your charity.
• An understanding of how to map your networks, identify your existing giving community and how to reach and invite new donors in.
• Easy, actionable steps to create a crowdfunding campaign that includes how to assess which tactics will be the most effective for your campaign e.g. impact vs. effort, and an introduction to match funding.
• How to craft an engaging campaign story, including how to ask for donations and set a realistic fundraising target.
• How to ‘show’ your campaign story using different mediums e.g. videos, and on different channels e.g. social media, and how to plan and implement the promotion of your campaign.
• A unique opportunity to create and run your own crowdfunding campaign on Givealittle and raise $ for your charity.

Important Dates

Application

• Applications close: Wednesday 7 December 2022, 5pm
• Successful charities notified: Monday 12 December 2022
• Charities confirm their place by: Friday 23 December 2022

Training

• Haere Mai - GG Intro & Overview: Thursday 2 March 2023 (9.30am - 10.30am or 7.00pm - 8.00pm)
• Workshop 1: Growing your giving community: Tuesday 7 March 2023 (9.30am - 11.00am or 7.00pm - 8.30pm)
• Workshop 2: Online Fundraising Part 1: Thursday 9 March 2023 (9.30am - 11.00am or 7.00pm - 8.30pm)
• Workshop 3: Online Fundraising Part 2: Tuesday 14 March 2023 (9.30am - 11.00am or 7.00pm - 8.30pm)
• Workshop 4: Online Fundraising Part 3: Thursday 16 March 2023 (9.30am - 11.00am or 7.00pm - 8.30pm)

Crowdfunding Campaign

• Preparation Time: Friday 17 March - Sunday 30 April
• LIVE campaign on Givealittle: Monday 1 May - Friday 12 May

Learn More 

https://www.thefundingnetwork.org.nz/generosity-generator-2023

Note: The Generosity Generator is brought to you by The Funding Network NZ in partnership with Givealittle and Chorus, and supported by New Zealand Media and Entertainment.