Andrew Davis (1989-93) is the General Manager-Marketing and Business Technology at Toyota New Zealand.

Andrew Davis (1989-93) is the General Manager-Marketing and Business Technology at Toyota New Zealand based in Palmerston North. Andrew was leading a campaign to help mobilise and support small businesses impacted by COVID-19, Toyota NZ are providing 100 businesses with a Toyota Highlander SUV for 12 months. Andrew said Toyota had been impacted by COVID-19 like most businesses but was able to mobilise its resources to out help other business owners. Any small business can apply for the Small Business Toyota Driver package. They just need to show they employ fewer than 20 people and have received the Government's wage subsidy. When it heard about the Toyota offer, MediaWorks was so impressed it joined in with a radio advertising campaign that will also be provided to watch business with a total value of $1 million from its MediaFund.

After a nationwide call for applications, 100 small businesses from Invercargill to Kaitāia have been chosen from a total of 4000 entries to receive the free lease of a Toyota Highlander for 12 months.

 Andrew Davis, said the response to the offer of 100 Highlanders was well beyond Toyota’s expectations and highlighted the need for all New Zealanders, businesses and consumers, to support small businesses.

“Many small businesses are doing it tough following the lockdowns and border restrictions. We heard amazing stories from business owners up and down the country who were doing all they could to keep their businesses going and keep their people in jobs,” Andrew said.

While there were many accounts of hardship, Toyota also received many examples of innovation as businesses adapted to the changing needs of their customers. One example was First Table in Queenstown, an online booking service for restaurants, which moved swiftly to set up an online takeaway directory for restaurants that were also switching from dine-in to delivered take-outs.

In choosing the 100 businesses the selection panel wanted to include a diverse range of industries and a wide geographic spread of businesses, so recipients ranged from fashion designers and wool buyers, tour guides and restaurants, electricians and builders, physical therapists and podiatrists, shopkeepers and beekeepers. The list goes on.

“We were heartened by the stories we received,” says Andrew. “From the garden centre in Christchurch that had to give away most of its plants in the days before the Level 4 lockdown, to the zip line operator on Waiheke Island who was just about to open a new business in Kaikōura that would have employed 30 people.”

Andrew says it was a humbling experience to read the entries and an honour for the team to call the 100 businesses which had been chosen to receive a Toyota Highlander for a year as well as a share of a $1 million radio advertising fund provided by MediaWorks.

He thanked his Toyota colleagues and MediaWorks for throwing their support into the programme and the selection panel for giving up their time to read hundreds of entries.

The panel was Kirk Hope, CEO of Business New Zealand; business owner and Toyota Ambassador, Marc Ellis; Tim Lockhart, Head of Direct Sales at MediaWorks; and Isobel Kerr-Newell of Saatchi & Saatchi.

For more information: https://www.toyota.co.nz/about-toyota/toyota-news/2020/june/100-toyota-highlanders-to-help-keep-small-businesses-moving/