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Photo by Miriam Bell

Enterprise at Cust School

Miriam Bell —

The senior syndicate at Cust School have been working on the Communication, Exploration, and Contribution aspects of Ahuatanga Whaiaro this term, as we have embarked on a unit on Enterprise.

Our Year 7-8 camp will take us to Queenstown this year, so we have been doing a lot of thinking about fundraising. Our Enterprise unit was hinged on the concept of our community - Who are they, and what do they want to buy? How can we reach them with our marketing and get them invested in our goals?


Students formed businesses and embarked on marketing campaigns targeted at their particular demographic. Materials, tools and expertise were sourced from the wider community, and after several weeks of hard work at both school and home, our market day was held. We had fantastic community support turn up on the day, raising $1800 toward our camp. Awesome project-based learning in action!