Rotary’s All Member surveys are a rich source of information and insights.

Article by RI Director Jessie Harman

Rotary’s member surveys provide valuable insights that can help club and district leaders deliver an exceptional member experience. For example, did you know?

• ‘Giving back the community’ is the primary reason why members join Rotary. Yet ‘Fun and Fellowship’ is the reason most stay.
• ‘The club doesn’t represent my values’ is the key reason members give if they plan to resign from Rotary. For reasons to leave, it ranks right alongside ‘The club’s lack of impact in the community’ and well above ‘time’ and ‘cost’.
• ‘A member’s comfort with other members in the club’ is the single biggest driver of member satisfaction.
• Members are clear about the things that make for a great experience: ‘Friendship and personal interaction’, ‘Getting involved in the local community’, ‘Well-structured meetings that start and end on time’, ‘Learning new things and discussing interesting topics’ and ‘Leadership that listens to and engages members’.

These findings from the 2021 All Member Census highlight the importance of truly understanding members’ needs and expectations, of delivering an experience that is meaningful to individual members, and ensuring that the club’s culture is welcoming and inclusive. These simple things hold the key to attracting, engaging and retaining members.

Rotary’s All Member surveys are a rich source of information and insights. You can view these reports and more at: Rotary Research | My Rotary