This is a time for Rotary leaders to back up their public image directors as they could be getting more flak than usual.

Article by PP Roslyn Teirney, Assistant Regional Public Image Coordinator

July and August can be difficult months for Public Image volunteers in Rotary.

By April or May, club and district Public Image leaders who’ve been on the ball can feel a sense of job satisfaction. They have communicated Rotary policies, supported people to register on My Rotary, shown them how to access the Brand Center and the Learning Center for information, templates and inspiration and seen an improvement in bulletins, Facebook pages and websites they monitor.

Then come changeovers and there can be a bit of disruption.

That’s because everyone needs to know the People of Action policy and the Diversity Equity and Inclusion policy, not just the Public Image director and its early days for the new teams.

This is a time for Rotary leaders to back up their public image directors as they could be getting more flak than usual.

DO NOT TOLERATE fines against people who explain the Rotary policy and ask your club to be compliant.

CALL OUT comments you hear naming the Public Image leader as “Rotary Police” or “petty”.

If a project leader brings a design or a document to the president for comment or approval, PLEASE refer the leader to the Public Image director for a compliance check rather than approve it personally when you may not know what you don’t know about Rotary requirements.

Whenever you are undertaking major work such as a bus shelter or a vehicle or putting up a plaque beside a donation in a public place, do your public image homework and ask the experts.

If you have not heard of a document called Voice and Visual Identity Guidelines, you need to get hold of it.