A Tasmanian Rotary club commits to becoming a magnet for new members by lifting its Facebook profile and following brand guidelines.

Article by PP Roslyn Teirney, Assistant Regional Public Image Coordinator

The Rotary Club of Glenorchy deserves kudos for its stated aim to invigorate the club with a commitment to showing off members as true people of action.

Recently Public Image Chair Geoff Hyland and Membership Chair Rhonda Walker met with Zone 8 Assistant Regional Public Image Coordinator Ros Teirney to discuss their goals for the club and check that their plan was compliant with Rotary's Voice and Visual Guidelines.

They invited Ros to speak to the whole club about Rotary's People of Action campaign and put into context the expectations of Rotary International with regard to branding and marketing.

Bulletin Editor Mike Quinn is a keen photographer, and his eye for detail and warm manner which puts his subjects at ease means that he can be a fly on the wall whenever the club is giving service.

The club is fortunate to have Mike as a volunteer, not just for his service as photographer but for his work as archivist and bulletin editor also. He also happens to be a District Photographer.

The Rotary Club of Glenorchy is best known for its service to youth. Working together, Mike, Rhonda and Geoff are determined to deepen the perception of Rotary in the local community.

In the coming year, the club has a big role in preparing for the Australian Fellowship of Golfing Rotarians national tournament, taking place in District 9830 in 2022.

The club has a great relationship with its local suburban newspaper, the Glenorchy Gazette, and highlights of meetings such as vocational presentations to a much-loved local doctor have had good coverage.

COVID willing, every January the Glenorchy Rotarians manage the personal baggage of Sydney-Hobart Yacht Race participants with their amazing 24 hours a day service having been documented in Rotary Down Under.

So, the club has certainly got its Rotary stories out to the wider community through the years but Rhonda and Geoff have committed to set some audacious membership goals to enable the Rotary Club of Glenorchy to grow at a faster rate.

They plan to step up the pace on their Facebook page and make simple changes when posting photographs to explain the photos to a non-Rotary audience in a brief caption.

They plan to minimise photos of people sitting and capture more outside photos with inspirational local settings and community partners featured.

A new fully compliant club pullup banner will be ordered and everyone will be reminded to check with Geoff when designing a poster for an event.

With the support of every member of the club, word of mouth will add value to the social media campaign. Everything members of the club are doing is right but Rhonda and Geoff don't want good to get in the way of great.

More regular Facebook posting and more strategic thinking led by the Public Image team will ensure that the club will not only lift the feeling of pride and satisfaction of current members but also attract more people from the local community to help with the big service projects and ultimately to become Rotarians.