A consistent voice and unified visual identity are essential to a strong brand.

Article by PDG Sarita McLean, Rotary Public Image Coordinator

A consistent voice and unified visual identity are essential to a strong brand. Learn how to use Rotary’s communication and design elements to build awareness and recognition. There are a number of resources available on the Rotary Brand Centre, one of which is a fun, animated video which shows how to use your club logo correctly and consistently.

As always if you need help navigating Rotary branding, reach out to the zone public image team (Darryl Iseppi, Andy Marselos, Ros Teirney, Malini Raghwan, Liz Courtney, Wayne Milnes, Barry Antees and myself). Our contact details are on the Rotary Zone 8 website (www.rotaryzone8.org) and well as in the Regional Directory included in this newsletter.