The Brand Center has recently been redesigned making it easier than ever for us to tell stories about our club’s services and impact in our communities.

Article by PDG Sarita McLean, Rotary Public Image Coordinator

The Brand Center is more than a place for finding updated brand guidelines – it’s a one stop shop for the tools needed to promote Rotary. This central hub contains photos, videos, templates, and other Rotary-branded elements. Here you can use the many templates and tools to help you create your club and district logos; programme and event logos; social media posts; websites; business cards; event flyers and banners. You can download images, videos and audio clips in your publicity to help show how we as Rotarians are promoting peace, fighting disease, providing clean water and sanitation, saving mothers and children, supporting education, growing local economies and protecting the environment.

Some of the improvements include:

• A streamlined layout
• New and faster platform
• User friendly navigation
• Improved search

The brand colours and fonts are easily accessible making it that much easier to ensure your logos are compliant. Most important of all, you no longer need to log in to My Rotary to access the Brand Center. So, I encourage you visit the Brand Center today then share the news with all members who have a role in telling our Rotary story.

If you need assistance in the public image space, do reach out to your district public image chair first. Equally the Zone Public Image team of Darryl Iseppi, Andy Marselos, Pauline Stewart, Ros Teirney, Malini Raghwan, Liz Courtney, Wayne Milnes, Barry Antees and myself are always available to help you out. Our contact details are on the Rotary Zone 8 website under the Public Image tab. We’d love to hear from you.