MEMBERSHIP SNAPSHOT
Want to know how we are doing membership-wise? Check out this snapshot.
Article by Barbara Mifsud, Regional Membership Officer
The zone held onto the membership growth that it saw last month, with +30 members (0.11%). However, membership has already taken a dive half way into May, in the lead up to the end of the Rotary year. This highlights the need to have important conversations to better meet member needs and expectations.
10 districts had positive growth in April: 9 in Australian districts and 1 (D9910) in New Zealand and the Pacific Islands. D9620 remains at the top of the leader board with +74. D9455 still holds on to second place with +34 while D9560 is still in third place with +31.
The zone has had a net loss of 8 clubs. We expect a further loss with a number of club resignations on the horizon. Our retention rate slips a little further down to 92.2% though clubs with membership goals has increased from 42.5% to 43.1%.
The zone average for female representation remains constant at 28.9% though the percentage of members under 40 has risen slightly to 3.9%.
259 people expressed their interest in joining Rotary through rotary.org/join.15 were admitted, giving a conversion rate of 5.7%. Even though 87% of membership leads were reviewed by districts, only 19% were reviewed by clubs. Imagine how many more leads could have been converted if the leads were assigned to clubs and followed up on!
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