Having a plan is essential for growing for your Rotary club. Use Strengthening your membership: creating your membership plan to help you attract and engage members, and in turn increase your impact.

Submitted by Barbara Mifsud, Regional Membership Officer, RI staff

Building membership is Rotary’s top internal priority. The reason is simple: when you have a strong membership base, your club is better able to serve.

'Strengthening your membership: creating your membership plan' is a step-by-step guide for club leaders and club membership committees. It explains the process of creating a membership plan and provides strategies and tools you can use to attract and engage members. It also includes information about sponsoring new clubs and links you with a range of membership resources that are available from Rotary.

Using the guide, you will:

• analyse your club’s membership trends
• evaluate your club’s experience
• create a club vision
• look at strategies for attracting new members
• delve into strategies for engaging members
• get ideas for improving your public image
• explore sponsoring a new club
• gain an overview of membership resources from Rotary International

There is also a handy membership plan worksheet at the end of the booklet.

Once it’s created, your plan can serve as a guide to setting your membership goals and tracking your club’s progress.