Hero photograph
Making membership a priority
Photo by Rotary International, permission is granted to use


Barbara Mifsud, Regional Membership Officer —

‘Imagine’ how much more we can achieve this year if we make membership a priority.

Article submitted by Barbara Mifsud, Regional Membership Officer, RI staff

When we commit to making membership a priority, we commit to increasing our impact and expanding our reach. After all, a strong club with a healthy membership base can do more good in the world. Here are five easy steps to set you up for membership success:

  1. Register for a My Rotary account. My Rotary gives a customised member experience and easy access to a range of tools, club information and the latest news and announcements relevant to your role.
  2. Appoint a club membership chair and report them in My Rotary/ClubRunner. A club membership chair ensures that membership is front of mind throughout the year for a club. Best scenario is to have a membership committee to work on strategies to attract new members and engage current ones. Currently only 53% of clubs in our Zone have a reported a membership chair.
  3. Assess your club’s health. Use any of the assessment tools available in My Rotary including Club health check; Club planning assistant or the Learning Centre course Is your club healthy? This will help you identify opportunities for growth and sustainability. It will also provide a benchmark for the coming year.
  4. Understand your membership trends. Review your membership reports and utilise past trends to create realistic and attainable membership goals. You can view reports under the Home tab in My Rotary, under Manage>Club & District Administration>Reports in My Rotary or on the Reports tab of Rotary Club Central.
  5. Set a club membership goal in Rotary Club Central. Research shows that you achieve more if you set a goal. More so if you write that goal down. Your membership goal doesn’t have to be elaborate. If every club in the Zone achieved a net gain of +1, the Zone would have positive growth. Once you’ve set a realistic goal, commit to it by reporting it in Rotary’s online goal setting tool. You can always re-assess throughout the year.

For more ideas about ways to take your membership to the next level this year check out the resources available HERE.