Recent research confirms that the club experience is what matters most to our members. Use this helpful one-pager to enhance a meaningful experience.

Submitted by Barbara Mifsud, Regional Membership Officer, RI staff

Recent Rotary research confirms that the club experience is what matters most to our members. Everyone plays a part in making sure that members have a fulfilling and enjoyable experience.

Use this helpful one-pager called What makes up the club experience (English), (French) to build an experience that not only attracts new members to our clubs but retain the ones that we have.

When members feel welcomed and included, are given opportunities for personal growth and leadership development, are able to make meaningful connections, and are contributing to service, they are more engaged and more likely to remain active in their club.

Looking after members by showing them comfort and care should be the priority for all club leaders. Knowing the needs of your members and making changes in your club to address those needs creates a more positive environment for all.

Rotary offers resources that can help:

• Member Interest Survey — Getting to know new and prospective members early on is helpful for everyone. Use this survey to learn about their preferences so you can meet their expectations.
• Member Satisfaction Survey — A satisfied member is an engaged member and engaged members make clubs vibrant. Distribute this survey regularly to all members in your club and respond to their feedback to empower them to shape the club experience.
• Exit Survey — Understanding why members leave gives your club the opportunity to address any issues that are causing members to resign.

Being open to change can be challenging, especially for clubs that have well-established ways of doing things. But when members feel heard and understood, they are more likely to feel valued and cared for and to be active in their clubs.