The HELL Reading Challenge is free, and it is so easy! Children receive their teacher's signature on their pizza wheel for each book they read. Once they have read seven books, children can exchange their completed pizza wheel for a free 333 kids’ pizza at HELL.

All teachers have been allocated pizza wheels for the children in their class.  The completed wheel, can be taken into a HELL store to be redeemed for a freshly cooked 333 HELLthy pizza.  The child/student must redeem their free pizza in person and before the expiry date.