The Daily Hailey|Blog

Don't Worry, People WILL Read Your Long Articles On Their Phones

Hailey Bird - May 23, 2016

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Do you read a lot on your phone?

With content consumption moving more and more to mobile devices, publishers have naturally been worried that people will no longer read long-form articles on small screens — it turns out they do!

Ever since the mobile web became a thing there's been this misnomer that although people use their phones a lot it's mostly just a quick check of Twitter while they're waiting for their grande, single shot, 4 pumps, sugar-free, peppermint, nonfat, extra hot, no foam, light whip, stirred, white mocha.

The thought has been that mobile phones are only used while being mobile and so no one is sitting down to read that latest 10,000 word New York Times think piece. However, according to a recent Pew study, it looks like that assumption can finally be put to rest. 

Among the key findings:

Smartphone users spend more time on longer stories than shorter ones.

Facebook drives way more traffic than Twitter.

The articles have a very short lifespan: Most readers find articles, of any length, on its day of publication.

Engagement varies only somewhat based on time of day. “For both story lengths, the longest average engaged time occurs in the late night and morning hours.”

There is a slight difference between weekday reading and weekend reading. “On the weekend, morning time seems to have a little more staying power for long-form reading.”

— You can read more here.