It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time.

In this video from Moz, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.

This Old Marketing

Also relevant is this rant from Joe Pulizzi and Robert Rose on the excellent content marketing podcast This Old Marketing.

I especially love this part...

“Campaign Marketing provides value in time and Content Marketing provides value over time.”