Michael Keshen over on the Hover blog has taken a deep dive on the subject of the new top level domains and any potential effects on search rankings...

Ranking high in search results is a top priority for any website, and so a common question I see all the time is will a domain name with a new TLD rank as well as .com?

To find out, let’s check directly with the people who work on search rankings at Google.

Google says there’s no difference

The first evidence indicating that Google weighs all TLDs equally in search results came in 2012, when its Head of Webspam, Matt Cutts, turned to Google+ to cease all of the fervent speculation.

Despite this clarification and lack of intention to rank new TLDs differently, several examples over the years left many thinking otherwise.

Some see a positive SEO effect

There have been a few notable instances of websites that not only don’t rank worse than .com, but actually appear to perform better. Take, for example, the remarkably quick success of coffee.club.

coffee.club is one of the biggest success cases so far for a new TLD. The website was able to climb to the front page of Google US for searches of coffee club, which is very uncommon for a new website.

So there you go, thanks to Michael's research (which you should check out in its entirety) you can be confident that your company built on top of a new TLD won't rank any worse than a .com. In fact, depending on your brand and the competitiveness of the online landscape, you may even see an advantage.

We'll leave the last word on the subject to Google's Matt Cutts in the video below...