That idea became The B Team,
a global leadership force that's on a mission to catalyse better ways
of doing business for the wellbeing of people and our planet.
As soon as we finished the game as I walked over to my wife to tell
her what I'd gotten us into, I knew I had made a huge gamble with time,
but the right one with fate. I knew that in trying to wrangle a powerful
group of amazing people from all around the world to share in and drive
a new vision for business that the mission itself would mark me deeply
forever. I knew that I'd learn about the challenges we face and the
solutions we have at hand and in our heads; and I knew that I’d have a
chance to work alongside some of the brightest and most inspirational
people on earth who are trying to shape a better world for our children
and their children.
But to be honest, what I couldn't predict was what I would learn from Richard himself.
Now, two years on, if you cornered me in a bar somewhere in Auckland,
New Zealand, stripping away all the 'screw it let's do it' and the
lofty goals of how we spend our time in the world and how we want to
leave it after we’re gone, here are some of the simplest things I would
share:
- Just speak English. I have learned to strip all
jargon from my life — if a school kid can't understand it, then you're
just saying it wrong. And that goes for all the acronyms we drown in to
the overused phrases from "lean start-up" to "lean-in", and words that
just shouldn't be used in the first place — like "resources" when we
mean people. There is a constant drive now within me to crush all
language out of my mind that can't be relayed to the common person.
- Have conversations not presentations. No matter
what the idea or proposal that you are trying to get across, eliminate
as much supporting paraphernalia as humanly possible — minimise the
'decks', the Powerpoints, handouts and yes, even the Keynotes (just
because it looks better doesn't mean it works better). Recently, Richard
sprang back from his chair in horror in response to the solitary
'diagram' I had put up on a screen in three days of meetings. I fought
back determined that we "needed" it to illustrate a point, so he
reluctantly pretended to looked at it ever so briefly. But he was right — we didn't need it at all.
- Always be positive. I used to find occasionally
being negative or 'challenging' was a way to get attention on an issue,
or to 'raise a flag' — but I've learned that really it's just your own
inability to see the positive, and the solutions, and it’s always a less
desirable tone-setter. That's not to say that if there is something
negative going on that you shouldn't attack it in some way — but there
always needs to be a solution to what you're reacting to.
- Don't show anger. Never be rude. In many cities
around the world in all sorts of situations I've seen Richard tired,
frustrated, elated, mischievous — but never angry or rude to anybody.
Anger seems to be a wasted emotion on him, and impoliteness seems
impossible. I've tried to embody this inspiration as much as I can train
myself to, to tread more gently among my fellow man and woman; to
constantly be mindful of turning anger into answers, and responding to
rudeness with empathy.
- Care about everything that matters. Despite what we
may think and how busy we believe we are, we as human beings actually
do have the capacity to care about many different things, even if we
initially don't. There would have to be very few people in the world
busier than Richard Branson, but somehow he manages to care about a
large number of very important issues for our generation. Spending time
with the Virgin Foundation and The B Team family has inspired me to care
and think about how I can help on issues ranging from endangered sharks, to transitioning ex-prisoners into the workplace to the failing war on drugs.
And lastly, no matter how many amazing things we are doing, and how
great we think they are — there is always more we can do, there is
always more to be done.
This was originally posted on LinkedIn.