The purpose of the new company revolves around promotion, attraction, support and leadership. The scope of its activities includes Canterbury as well as Christchurch, recognising the inter-dependency of the city and regions. The approved purpose statement reads:

The purpose of ChristchurchNZ Ltd is to support prosperity, opportunity and a great quality of

life in Christchurch and Canterbury by:

 • Developing a strong city profile and promoting the city locally, nationally and globally. 

 • Attracting visitors, migrants, students, new business and investment through an integrated

programme of marketing, major events and conferences. 

 • Ensuring the business environment supports successful and sustainable enterprise, encourages creativity and innovation. 

 • Providing leadership to achieve these goals. 

Over the next 2-3 months the focus is on developing integrated systems and processes for the new merged organisation, and shifting in to our new offices in BNZ building in July/August. At the same time the management teams are working hard on identifying and implementing value-add opportunities from the integration which are expected to deliver substantial benefits to the city and the region.