Organisation logo

Hail

A Content Revolution

How we consume content is changing. As mobile devices become ever-present, audiences increasingly demand content be accessible across multiple channels, 24/7.

Creating and designing content with a single platform in mind is no longer enough.

Hail empowers your content to become adaptable, ready to be published and shared in multiple online formats from blogs, social media and emails to beautiful, responsive online publications.

Contents

More photos are taken with iPhones than any other camera

Demystifying content strategy

by Tom Barnett

A 'Content Strategist' is a fancy job description for someone who plans, curates and publishes content for a business or organization, and most likely does a little writing themselves.

Visit this article
Mobile killed the print star

The death of the PDF newsletter

by Tom Barnett

Did you know that worldwide over 50% of emails are now opened on mobile devices? It's a simple little data point that has far reaching implications for your email newsletters.

Visit this article
Kristan and Arnika from Logan Park High School

Case Study: Logan Park — Hail School

by Tom Barnett

As an early adopter of Hail, Logan Park have seen engagement from families, students and the community skyrocket — all while saving time, money and the environment.

Visit this article
Content creation and collaboration on the go

Getting started with Hail: Photos & Illustrations

by Tom Barnett

When it comes to content marketing, imagery is key and a great hero shot or drawing can be the difference between clicks or skips.

Visit this article
Said no one, ever

Content marketing in plain language

by Tom Barnett

If this was a typical content marketing article it would be titled something like "17 Top Content Marketing Secrets For Guaranteed Overnight Success Online", but the truth is there's no secret recipe for success online—just writing and lots of it.

Visit this article
Tag tree

Getting started with Hail: Tags

by Tom Barnett

Tags have a very important dual purpose; they organise your content within Hail and categorise your content in published formats.

Visit this article
Articles in the dashboard

Getting started with Hail: Articles & Status

by Tom Barnett

Learn all about creating Drafts, Readying for feedback and Publishing articles online.

Visit this article
Framed

Metadata is the new art direction

by Tom Barnett

As our content creation tools get smarter they can take on more and more of the manual tasks, letting us concentrate on the hardest part; storytelling.

Visit this article
Deconstructed typewriter

Setting your content free by embracing content APIs

by Regan McEntyre

Structured content APIs are fundamental to flexible and future-proofed content. But what are they, and how do they work?

Visit this article
Will fridge poetry of the future be digital?

Fridge-friendly content creation

by Tom Barnett

Thanks to the increasingly ubiquitous and affordable range of internet capable devices our content has never been so instantly accessible in so many places.

Visit this article